+91-9008002536
contact@zenigmalabs.comMarketplace
B2B Marketplace Connected to Retail Demand
A procurement marketplace built into the POS and inventory environment.
Connect retailers with B2B suppliers and products through a marketplace that is linked to actual business activity. The model uses sales and inventory signals to make relevant procurement opportunities visible at the point where retailers manage their business.
Turn Existing Business Activity into Procurement Opportunities
A retailer's POS and inventory system already contains useful demand signals. When products are selling and inventory is approaching configured minimum levels, the business has a clear procurement requirement. The marketplace uses that existing business context to bring supplier and product options closer to the buying decision.
Sales activity creates visibility into product movement.
Inventory levels indicate which products may need replenishment.
Minimum stock settings help identify low-stock SKUs.
Supplier and product listings create potential purchase options.
The marketplace connects these signals to B2B procurement.
Two-sided Marketplace Value
Procurement at the Point of Need
The marketplace is designed to reduce the gap between identifying a stock requirement and finding a supplier or product option.
Low-stock discovery
See procurement opportunities around SKUs approaching configured minimum stock.
Product discovery
Discover supplier-listed products relevant to the business.
Deal comparison
Surface available supplier or product options for review.
Connected purchasing
Keep procurement closer to the POS, inventory and purchasing environment.
A More Relevant B2B Sales Channel
Suppliers can participate in a marketplace where product visibility is connected to retailer procurement requirements.
Supplier onboarding
Suppliers can be onboarded to the B2B marketplace.
Product catalogue
Suppliers can list products for retailer discovery.
Demand-led visibility
Products can be surfaced where relevant business requirements exist.
Transaction opportunity
Marketplace activity can convert relevant retailer requirements into purchases.
Demand-Triggered B2B Commerce
The marketplace is not intended to operate only as a destination where retailers manually search for products. Its differentiation is the connection between business demand and supplier supply.
Business demand
Demand signals already present in POS and inventory.
Marketplace intelligence
Relevant products and supplier options surfaced against the requirement.
Supplier supply
Supplier-listed products available for retailer consideration.
Procurement action
The retailer decides what to purchase and moves forward through the business process.
Marketplace + POS + Inventory + Intelligence
Marketplace becomes more valuable when it is connected to the rest of the Enterprise Operating System rather than operated as a separate application.
Point of Sale
captures sales and product movement.
Inventory & Procurement
provides stock levels, purchasing information and replenishment context.
Intelligence Layer
supports detection and prioritisation of relevant procurement signals.
Enterprise Operating System
provides the wider business context around the transaction.
Transaction-Based Marketplace Revenue
The current marketplace revenue model is based on commission from B2B transactions generated through the platform.
Target commission
0.5% of marketplace transaction value.
Illustration: ₹1 crore of marketplace transaction value at 0.5% commission produces ₹50,000 in commission revenue.
Connect Retail Demand with B2B Supply
Build a procurement ecosystem where POS activity, inventory requirements and supplier products can work together.